Making dreams come true

Who We Are

SOHO Realty and Mortgage Lending, Inc. is an innovative real estate and mortgage brokerage firm known as a top-tier one-stop resource for all of your home financing and residential buying, selling, and investing needs within the Atlanta and Houston area. From your first-home to your dream home to future investments, we are a lifetime partner. 

Custom Experience

We customize and tailor each mortgage loan and real estate solution to your unique case to ensure the best possible outcome. — a remarkably seamless, enjoyable, and unforgettable experience.

Leading-Edge Solutions

As a growinghome financing and residential real estate brokerage firm, we are devoted to seeing things from an innovative perspective. We like discovering new solutions to help you, and us, grow in this ever-changing technology world.

Reliable Partners

At the core of our business lies you. Each reputable connection, every unparalleled service is done with your best interests in mind before everything else. And rest assured, we will guide you every step of the way until you reach your real estate goals.

Our Difference

Established in 2004 to help educate and empower communities in building wealth through real estate ownership, we have quickly grown. We continuously make an impact in the lives of our clients and the real estate and mortgage industry. Our philosophy of prompt support, adherence to high standards, customer-centric solutions, and sound advice underpins our growing reputation as we always strive to provide optimal service. 

We take pride in delivering (1) a personalized strategy (2) a plan of action tailored to the specific needs of our client (3) streamlined execution to meet our client’s goals. Our clients work with only one trusted professional who takes a 360-degree approach to ensure that goals are met in the simplest, most convenient way possible. 

What We Do

We help people overcome the challenges and uncertainties of financing, buying, selling, and investing processes by providing real estate education during the entire journey to help them make intelligent decisions to reach their real estate goals. For our buyers, we secure the loan to ensure there are no surprises; then we find the right home to fit their lifestyle. For our sellers, we offer them a pool of well-qualified buyers in the pipeline of our mortgage services. 

How We Do It

We create valuable partnerships and build long-term client relationships that last a lifetime. We are all about genuine relationships built on trust,  transparency, and results. We guide our clients on all sides of the transaction through clear communication focusing on follow-up, feedback, and follow-through. Our clients know that their satisfaction is our principal priority, we care for them, and we are here for them.

Our Team

At SOHO’s core is a team that has been able to successfully implement modern technologies and innovative strategies to achieve exceptional results. We are a team of seasoned home lending and real estate agents, as well as enthusiastic and knowledgeable professionals working toward attaining success for all of our clients. 

Our Values

KNOWLEDGE– We highly value growth and development. We consistently train and coach our agents on providing superior service to our clients. Our most valuable tool is having mortgage and real estate services in one place. 

Build RELATIONSHIPS – We are a lifetime partner. Our discovery process helps us understand your needs and what is most important to you. We are your one-stop real estate resource. 

TRUST We communicate with full transparency to maintain clear lines of effective communication. This is critical to the overall process. We partner with our clients in every transaction, working together as a team. Our partnership plays a vital role in achieving the goal. 

SOLUTIONS Provider  –  We stay ahead of the curve. We work behind the scenes solving problems to provide our clients a stress-free experience. 

Our Promise

  • We promise to educate so you know all your options available.
  • We promise to empower you so you can make confident decisions. 
  • We promise consistent communication so you can feel safe working with us. 
  • We promise to be readily available so you can hold us accountable.

$150 Million +

Houses Sold

Over 500 +

Families Helped

100%

5 Star Reviews