SOHO REALTY AND MORTGAGE LENDING INC
NMLS#1670859
WEBSITE AND ONLINE PRIVACY AND SAFEGUARD POLICY
SOHO Realty and Mortgage Lending, INC takes your privacy concerns seriously, both in our
offices and online. We recognize that it is critical for you to be confident that your privacy is
protected when you visit our website. We are committed to protecting the personal
information of visitors to our web site and web pages. This policy is one way of the ways we
demonstrate our commitment to your privacy.
Consistent with the Standard for Safeguarding Customer Information contained in the Federal
Trade Commission Rule 16 CFR 314 and applicable State Laws, this policy describes SOHO
Mortgage Realty and Mortgage Lending, INC’s privacy practices regarding information
collected from users of this website.
This Online Privacy and Safeguard Policy applies to our web site and web pages and applies
to the collection, use and sharing of information you provide online. The privacy policy
describes the information we collect from and describes how we use information about
you, whom we share it with, and how we protect it. Our web sites and web pages may
contain links to third party sites not controlled by SOHO Mortgage Realty and Mortgage
Lending, INC Lending Group, LLC. or covered by this Online Privacy and Safeguard Policy. We
recommend that you check the privacy statement of other sites you visit before providing any
personal information.
For purposes of this policy, “personal information” means any information concerning a
natural person which, because of name, number, symbol, mark, or other identifier, can be
used to identify that natural person. This company does not collect any personal
SOHO Realty and Mortgage Lending, INC| 19901 Southwest Freeway Suite 201, Sugar Land, TX 77479
information about you unless you provide that information voluntarily by sending an email or
by initiating an online transaction, such as a completing an online application or by
completing a request for additional information.
• What Personal Do We Collect When You Visit Our Website?
We may collect personal information about you from the information you provide to us
when you visit our web site and web pages. The information will depend on whether you
input data in our online application forms. This information may include:
i. name
ii. address
iii. social security number in whole or in part
iv. telephone number
v. account number at a bank or other financial institution, type of bank account, and
vi. the name of the bank or other financial institution
vii. email address
viii. date of birth
ix. current residential information including mortgage or rent payments
x. employment information
xi. income information
• How Do You Use the Personal Information You Collect About Me Online?
We use the personal information we collect online to process your request for services,
products or information. For example, we may use the information you provide when you
complete an online application at SOHO Mortgage Realty and Mortgage Lending, INC Lending
Group, LLC’s website to process and evaluate your application. When you visit our website,
SOHO Mortgage Realty and Mortgage Lending, INC maintains information on an
aggregate basis regarding web pages or information accessed by visitors to the website.
This information does not contain any data concerning the web pages or services accessed
by you on an individual basis. The foregoing information does not constitute personal
SOHO Realty and Mortgage Lending, INC| 19901 Southwest Freeway Suite 201, Sugar Land, TX 77479
information. The information that is collected automatically is used to improve ours website’s
content and to help us to determine what information is popular or unpopular with
visitors to our website. This data allows the company to improve the content and material
available on our website. We may also use the information we collect for analytic purposes,
market research or for marketing purposes, as allowed by law.
• Do You Share the Personal Information You Collect About Me Online?
We may share some of the information we collect about you to third parties, such as
companies performing services on our behalf, to provide the services related to the
mortgage loan product you requested We do not disclose any information about our
customers or former customers to anyone, except as permitted by law. Any company with
which we share information about you for the above purposes is contractually required to
comply with confidentiality standards.
• Do You Use Cookies or Other Online Technologies to Collect Information About Me?
SOHO Mortgage Realty and Mortgage Lending, INC Lending Group, LLC. does not use cookies,
cookie technology or other online tracking technologies, like web beacons, to gather
information about your visit to our web sites. When you browse or visit one of our web sites,
we do not store information on your computer. We do not automatically collect e-mail
addresses but retain the only the information that you authorize us to use for purposes of
contact with you.
• What Information Do You Collect When I E-mail You from Your Website or Complete
and Online Application?
During your visit to this website, you may send an e-mail to our company. Your e-mail
address and the contents-of your message will be collected. The information collected is
not limited to text characters and may include audio, video, and graphic information
formats included in the message. Your e-mail address and the information included in your
message will be used to respond to you, to address issues you identify, to improve this
SOHO Realty and Mortgage Lending, INC| 19901 Southwest Freeway Suite 201, Sugar Land, TX 77479
website, or to forward your message to one of our employees for an appropriate response
to your inquiry. SOHO Mortgage Realty and Mortgage Lending, INC Lending Group, LLC does not
sell or otherwise disclose your e-mail address unless you specifically authorize us to do so for a
purpose that is beneficial to you.
• Do You Collect Information About Children?
SOHO Mortgage Realty and Mortgage Lending, INC Lending Group, LLC. does not knowingly
collect personal information from children or create profiles of children through this website.
Please be advised that the collection of personal information submitted in an e-mail is treated
as though it was submitted by an adult seeking information on mortgage products and services.
However, our website is not intended or designed to attract children.
• What Privacy Choices Do I Have When Seeking Information From Your Website?
When you visit our website, we do not collect any personal information about you unless
you provide that information voluntarily. To do so you may send us and e-mail, request
additional information or complete a mortgage application online. If you do not provide us
that information, you are limited to the information generally available on our website.
However, you may choose to contact our offices by phone for any information required and
you may also browse our website and download any information that is publicly available.
• How Can I Change or Update the Personal Information You Collected About Me
Online?
If you have questions about information you provided on a SOHO Mortgage Realty and
Mortgage Lending, INC’s web site or web page, please submit a request to us to determine
whether your personal information has been collected through our website. Please submit your
request in writing to the address below. We require reasonable proof of your identity when
requesting this information. Reasonable proof may include but is not limited to verification of
signature or unique identifier known only to you. Our Privacy Officer is the designated
coordinator of our Internet Privacy and Safeguard Program. Our policy is to respond to you
SOHO Realty and Mortgage Lending, INC| 19901 Southwest Freeway Suite 201, Sugar Land, TX 77479
within 5 business days of receipt of your written request. Upon confirmation of your identity,
our Privacy Officer will provide you with access to the personal information requested or deny
the request with a written explanation of denial. This policy requires furnishing or denial of
the information within 30 business days of the receipt of our acknowledgement of your
written request. Please contact our Privacy Officer at the information provided in this
policy below.
• What Steps Do You Take to Protect Personal Information About Me?
SOHO Mortgage Realty and Mortgage Lending, INC is committed to protecting your personal
information against unauthorized access, use or disclosure. We restrict access to the
information obtained from our web site and web pages to our employees, agents and
contractors who need to know that information to provide products or services to you. We
maintain physical, electronic and procedural safeguards that comply with Federal and State
Regulation designed to protect your personal information. Employees, agents and
contractors who have access to this information are bound by law and policy to follow
appropriate procedures in connection with any disclosure of personal information. We
conduct multiple layered due diligence, extensive background check and ongoing
verification in the selection and retention of service providers. In addition, we utilize
procedures and safeguards to protect the integrity of our information technology resources,
including but not limited to authentication, monitoring, auditing, encryption, password and
physical security. For example, we utilize state of the art software programs to monitor
unauthorized attempts to upload, modify or otherwise access our website. These software
programs include protections such as full-time monitoring of protection of information from
fraud, theft or abuse, intrusion detection safeguards and protection; data protection, spam
protection and detection and elimination of spyware, Trojans, adware and other malicious
threats. Our auditing software is implemented to identify and assess risks to private customer
and company information, both on our server and on our website. Software programs are
updated as stronger versions and patches become available. Data is encrypted on our server to
prevent unauthorized access to personal information on laptops or other portable electronic
SOHO Realty and Mortgage Lending, INC| 19901 Southwest Freeway Suite 201, Sugar Land, TX 77479
devices. These security precautions are a part of our overall commitment to the protection
of your personal information when you visit our website.
• Will You Make Changes to this Online Privacy and Safeguard Policy?
Our Privacy Compliance Officer Sharlene Mercier, President, is responsible for the periodic
review and update to our Online Privacy and Safeguard Policy. We reserve the right to alter this
privacy policy at our discretion, but it is our policy to do so at least annually. Any changes
to this policy will be posted on our website.
Last policy review: January 5, 2022
If you have any questions regarding the Online Privacy and Safeguard Policy, please
contact:
Sharlene Mercier
President
NMLS #212099
SOHO Mortgage Realty and Mortgage Lending, INC
19901 Southwest Freeway
Suite 201,
Sugar Land, TX 77479
NMLS#1670859
