Find, tour, and buy the perfect home for you.

Here at Soho, we combine real estate and mortgage services to help you through the entire journey of buying a new construction property.



A Mortgage Broker that empowers you.
No more difficulty in identifying the right home loan for you.
No more fear of the unknown that comes with the tedious, slow approval process.




Throughout the entire mortgage application process, we’ll provide you with the facts and highlight the all-important small print that could affect your loan.




We are here to help you through every step — from pre-approval to closing.
We DISCOVER your needs
We COMMIT to getting you approved.
We EXECUTE your interest as a priority
We CLOSE making sure the final stages run smoothly

Our Value to You

  • Here at Soho, we combine real estate and mortgage services to help you through the entire journey of buying a new construction property.
  • Here at Soho, we are a mortgage broker and realtor, offering you access to a large pool of lenders. This means you can be sure that you’re getting the very best deal and a mortgage loan that suits your personal circumstances.
  • Builders often recommend their own preferred mortgage lenders for a variety of reasons. It reduces their costs and helps keep the business—and the profits from that business—in-house. Many even offer you a discount on the price of the property if you use their preferred lender.
  • However, the savings that using your builder’s lender nets you might not actually be the best deal when you consider other offers that are on the table


  • Builders are not like regular sellers. They are not emotionally attached to the property. They make decisions based on what’s best for their bottom line.
    Here at Soho, we can help you make sure the price you’re paying is not overvalued and that the return on your investment will be good.
  • The opportunity to invest in new construction can be an ideal opportunity for some. Before jumping in at the deep end, it’s worth noting that new construction can be a very different experience than purchasing an existing home.
  • We are passionate about helping families and individuals start on their wealth path through homeownership

Why Buy New Construction

New Home, New Way of Living

Nothing beats the feeling of moving into a new, untouched home, so it’s hardly surprising that so many people in Atlanta and Houston are seeking out new construction.

You can personalize finishing details for a look that you truly love, and the need to make upgrades can be pushed aside for years to come. For many, it seems like the ideal scenario, but that is not always the case. The new construction market requires a real estate professional with a specific set of skills to monitor the building process and ensure that the transaction for the client is on-time and on budget.

Real Estate Services For New Construction

When buying new construction, you’ll be purchasing directly from the builder. While you do not need a realtor, there are many important reasons to have one.

Keep in mind that the builder is paying their agent’s salary and that the agent will likely earn a commission from each property they sell. They might not be looking out for your best interests as a result.

The SOHO Experience is the Difference

  • Location
  • Market Conditions
  • Size of Home
  • Labor Costs
  • Cost of Building Materials
  • Lot
  • Upgrades

Investing In New Developments Offer A Lot Of Benefits

Premium Quality Builds

Modern-style house made with durable materials and advanced technology, with builder’s warranty.

Fits Your Liking

Customizable to turn into a more elegant, comfortable, and functional home for you and your loved ones.

Transform Your Way of Life

Providing time and money-saving low maintenance advantages to both the homeowner and the environment

You Are In Good Hands with SOHO

  • Priority– We put YOU at the center of our loan approval process to make sure you obtain the qualifiable loan that fits your financial goals.
  • Integrity– We advise you on all loan options for full transparency and risk management practices.
  • Factual– Unlike retail banks, we are a wholesale broker, so we have access to a bigger pool of lenders and mortgage programs. This not only increases your chance of being accepted for a mortgage but also ensures you’ll get the very best loan for your circumstances.
  • Efficiency– Our user-friendly document workflow is designed to take the stress out of the application process and cut down on unnecessary paperwork to smooth out the process.
  • Deliverable– At every stage, we focus on follow-up, feedback, and follow-through, so you feel assured and stand the best chance of being accepted.

Top Frequently Asked Questions

  • What does a mortgage broker do?
    A mortgage broker is a middleman between a borrower and a lender, negotiating the loan on your behalf and helping you to find a suitable home loan for your needs.
  • When should I see a mortgage broker?
    When you’re starting to think about purchasing your first home or looking to invest, it is time to contact a Mortgage Broker.
  • How much does it cost?
    Does being preapproved guarantee obtaining a home loan?
  • What if a lender declines my application?


$150 Million +

Houses Sold


Over 500 +

Families Helped



5 Star Reviews

Talk to us for all your mortgage lending and residential real estate needs!

We can help you.