We view every real estate transaction as having the potential to build wealth

The Link To Your Next Move In Atlanta

Atlanta has several great property types, including high-rise condominiums, townhomes, lofts, and apartments

From mostly new builds in the city to detached homes in the many suburbs, we can guide you in purchasing, listing and creating wealth in real estate.

  • With its cultural diversity, affordable housing, and thriving economy, it’s no wonder why thousands of people are moving to the phenomenal Atlanta every year
  • Everyone would be amazed by its professional sports team, prestigious schools, delectable food, exciting music scene, and top-rated tourist spots.

SOHO Realty and Mortgage offers real estate and mortgage brokerage services specializing in residential properties throughout Atlanta.

  • Let us walk you through the entire process, helping you avoid the common pitfalls and find your dream home.
  • As a mortgage broker AND realtor, we provide a unique all-in-one solution.
  • We view every real estate transaction as having the potential to build wealth, so we will advise you on the entire process to make sure your next move is a profitable one.
  • SOHO Realty and Mortgage is a reliable broker offering real estate investing guidance in a consistent, efficient, and convenient way.

The Big A. The ATL. Hotlanta

Discover Atlanta

Atlanta is much more than just the capital of Georgia. Home to top-notch sportspeople and birthplace for multiple academics, award-winning actors, and musicians, Atlanta is one of the most vibrant and charismatic cities in the USA. 

With more than 5.7 million people, Atlanta is the ninth-largest metropolitan area in the United States. The city itself is located in Fulton County, with a small portion of the city extending to DeKalb County in the east. 

Popularly known for tis nicknames such as The Dogwood City, The Big A, Hotlanta, and The ATL, Atlanta has become a national center of commerce and the unofficial capital of the New South.

During the 1960s, it played a vital role in the Civil Rights Movement, and in 1996, the city hosted the Summer Olympics. Today, Atlanta has been continuously attracting homeowners and real estate investors for being an impressive metropolis with diverse demographics, many jobs in various industries, and reasonable living costs.

Affordable Southern Living At Its Best

Many people move to Atlanta in search of jobs, an affordable lifestyle, and true southern living. The price of living is more affordable than many other cities in the United States and you’ll enjoy great schools, job opportunities and diverse neighborhoods. 

Authentic southern cuisine is never far away, and the city has a vibrant street food culture thanks to the many food trucks. Be warned though, you may soon find yourself following your favorite food truck around town.

With such great weather for much of the year, the city’s outdoor parks, fields, and zoos are ideal for exploring with the family. Authentic southern cuisine is never far away, and the city has a vibrant street food culture thanks to the many food trucks. Be warned though, you may soon find yourself following your favorite food truck around town. 

With a nickname like Hotlanta, you’d expect the temperatures to be hot year-round in Georgia’s biggest city. However, Atlanta actually enjoys a moderate climate with four distinct seasons. While the summers can indeed be hot and humid, the city enjoys the respite of cooler fall days and beautiful blossom-filled springs.

Why Plan Your Move To Atlanta

Great Schools

With an abundance of public and private schools, you’ll be spoilt for choice when it comes to making those all-important decisions for your young family. In addition, there are over 30 universities and colleges in the Atlanta area, including the Georgia Institute of Technology – one of the top ten engineering programs in the US. Atlanta is also home to Morehouse College, a historically black and all-male liberal arts college.

Safe Place to Live

Atlanta and many of its suburban neighborhoods offer a safe place to live and raise a family. In particular, its public transportation system of trains and buses known as MARTA (Metro Atlanta Rapid Transit Authority) is both clean and safe. The number of total year-over-year crimes in Atlanta is also on the decline.

Sense of Community

Diversity is a big deal in Atlanta, and it’s no surprise that so many families choose Atlanta’s suburbs to raise their children, thanks to the overwhelming sense of community. Excellent schools, upscale dining, sports clubs, and outdoor spaces all contribute to help you find your sense of belonging.

In Atlanta, there are currently: 

● 171 public elementary schools

● 68 public middle schools 

● 67 public high schools 

● 41 charter schools 

● 108 private schools


The cost of living in Atlanta as a whole is 2% lower than the national average. The city works out a little cheaper than Miami and a lot less expensive than New York City!

African American History and Culture

Atlanta is a great place to live for African American professionals, and the city has contributed significantly to black history

It’s also home to the Ebenezer Baptist Church and the well-preserved boyhood home of Dr. Martin Luther King,  part of the Martin Luther King National Historic Park. The Historic Ebenezer Baptist Church is filled with history, reverence, and meaning. It is the place where Dr. King’s father was a pastor. It’s also where Dr. King was baptized and was later co-pastor.

The Center for Civil and Human Rights in Atlanta is also well worth visiting.

Neighborhoods We Serve

Downtown Atlanta

Downtown high-rise condos are nestled in between clubs and bars, making this neighborhood very appealing to a young professional crowd. Downtown Atlanta is home to a selection of retail stores catering to every taste and budget.

From the world’s most high end brands to classic vintage stores, you’ll find everything from designer pieces to one-of-a-kind garments. This glittering metropolis offers some of the most exciting and varied nightlife by night. Boasting a vibrant music community and famous musical stars, there really is something for everyone.  


Alpharetta is one of the most popular suburbs in the Metro Atlanta area. Often referred to as “Awesome Alpharetta,” residents can attest that this is one of the best places to live; thanks to the excellent school system and community feel, Alpharetta real estate is some of the most highly sought after in Metro Atlanta. 

Johns Creek

Once Atlanta’s best kept suburban secret, Johns Creek is now one of the most popular for home buyers. Excellent public and private schools, stunning planned communities, championship golf courses and interstate access are just a few of the highlights that beckon newcomers to Johns Creek.


Roswell residents are proud to call this affluent community home. You’ll find luxury homes and estates, affordable older ranches, swim tennis golf communities, as well as the historic charm of the Historic Roswell district with local restaurants, festivals, and more. All just 20 minutes north of Downtown Atlanta! 

Sandy Springs

Sandy Springs is simply fabulous, with high-end luxury real estate in the Riverside / Heards Ferry area, Chattahoochee Riverfront homes, as well as a small section of the affluent Chastain Park community. Mansions, new construction homes, and luxury townhomes are abundant in Sandy Springs. Speak With Us


Milton is an affluent suburb of Atlanta in a beautiful corner of Fulton County and is one of the best places to live in Georgia. Living in Milton offers residents a sparse suburban feel and most residents here own their homes. Take advantage of numerous restaurants, coffee shops, and parks. For families, the public schools in Milton are also highly rated. 

Midtown Atlanta

Midtown is in the centre of Atlanta’s culture and arts scene, hence its nickname “Heart of the Arts”.

Midtown is the home of several renowned art museums and performance institutions such as the Ferst Center of Arts, the Woodruff Arts Center, the Atlanta Symphony Orchestra, and the Atlanta Ballet. The ambiance here is culturally eclectic and urban trendy.

Ready To Build Recession-Proof Wealth?
Let the SOHO team show you how!

Our property and loan experts are here for your real estate and mortgage concerns